SEO is a rapidly changing field. The algorithms of search engines keep changing. One needs to always be updated with the changes. The skills in SEO also keep changing. If you decide to do the SEO of your site In-House, then you need to spend time and sometimes money to learn the new aspects of SEO and keep yourself updated with the changes.
22. Keeping up with the competition. The competition is not going to sit still, so keep checking to see what the competition is up to. Have they identified any new keywords? Is the competition using any new SEO strategies?
Relax! Don’t get tunnel vision about the content of your content! Your followers want to know more than what’s going on in your office. Keep an eye on the world news, current affairs, trending topics, new films, music, and new products. This list is literally endless and it’s a sea of interesting stuff your followers will want to read about. Think outside of the box with some interesting posts by being a leader not a blatant, blind follower.
Avoid using your keyword too much. If you have an over optimized article, it wouldn’t matter how many articles you wrote. You would never get search engine rankings for those articles. Instead, just sprinkle your words throughout your content in a natural way. It should flow with the content and be easy to read.
Header tags. Header tags are the HTML code that indicates a headline, like H1, H2 and H3 and show up as bolded headlines in your page content. The first 3 header tags are the only ones you need to be concerned about, and the primary header tag, H1, Pinterest is the most important. Use your primary keyword one time in the H1 tag, 2-3 times in your H2 tags, and multiple times in your H3 tags.
As said before, to learn SEO news, you don’t need to have much more than a working knowledge of computers and the internet. While a few aspects of it can be technical in nature, the good news is that actual implementation in most cases only involves simple actions like word processing or creating links. For example, did you know that starting a free blog can increase your ranking in search engine listings? This is one of the easiest ways to optimize your webpage, as you get free opportunities to link back to your page. Online today there are numerous blog sites, which do all the hard programming for you. All you have to do is sign up for free, and start writing, and the rest is done for you. With each post, and the link it contains, your ranking will move just a little bit higher.
How can you do this? Two very important SEO tips – use keyword research tools and develop a search engine strategy that will benefit you the most. Plenty of keyword research tools exist that can help with your keyword analysis, such as Wordtracker or Google AdWords. These can help you identify the keywords and key phrases that will give you the most success, lower search volumes for certain keywords could indicate that it is a more targeted phrase with greater potential to convert traffic once it arrives.
3] The keyword rich title tag should appear in every page of your site. You can also include your company’s or business name at the end of the title tag and make it more valuable.
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