11. The problems with dynamic content. Dealing with dynamic database (CMS) driven web pages can be difficult but well worth the effort. The problem with database driven sites is that they have just one page on which the data refreshes based on the query. So ideally you have just one page to optimize. Optimizing your database includes creating flat static pages from the database with page names around the keyword you want to target, and then optimize the Meta tags for the flat HTML pages. I will not go deep into the problems of database sites as it’s slightly technical and Pinterest not for this post. One word of advice, hire a SEO expert who has worked with database sites before.
1] First, find out the keyword that should be used in the content and title tag. You need to do some research in the internet to select the keyword related to your business. You can use the SEO tool and SEO software that are available on the internet for this purpose.
Header tags. Header tags are the HTML code that indicates a headline, like H1, H2 and H3 and show up as bolded headlines in your page content. The first 3 header tags are the only ones you need to be concerned about, and the primary header tag, H1, is the most important. Use your primary keyword one time in the H1 tag, 2-3 times in your H2 tags, and multiple times in your H3 tags.
SEO news I don’t think your average person has any idea what PR is, and I doubt they would care to get high PR links since they have no idea of their value. So don’t work on a “I’ll get you ### PR4 links for $ amount of money.” Part of what I do with my clients is educate them as well, that way they see the value in what I am doing and why I am doing it.
Some more SEO tips also include having video on your website. One day written content will not be king. That crown will go to video. As video increases on the web your best SEO training will be to have your website include some type of video just to keep you on the first page. Google will be testing a bunch of universal search variables to tell just how engaging your website is so having both text and video will serve you plenty in the coming years. I know there are a lot of people who don’t use videos on their website and they offer lots of useful information. To me that is more important than a website with flashy videos and useless content. We will see what Google has to say about that in the future.
Lastly, there are the true webmasters out there who take On-Page optimization well beyond where it needs to go. (in my humble & profitable opinion) If you don’t believe me, go ahead and buy one of those 200 page e-books that expect you to have degree from M.I.T. and a full working knowledge of website coding. I would rather eat glass…I know this because I have read not one of these, but dozens before seeing the light.
22. Keeping up with the competition. The competition is not going to sit still, so keep checking to see what the competition is up to. Have they identified any new keywords? Is the competition using any new SEO strategies?
Here’s a good example of what I’m talking about “Click here to learn the best dog training techniques that the experts don’t want you to know about” this is a terrible meta- title. Out of 14 words in that title only 2 is what you want to rank high for, but they are the most sought after words in that niche. 7 best dog training techniques focuses more on search engines while still pulling in your readers.
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